We have a CANpaign to make sure every last person in this fine kingdom has access to outstanding lager. We are overjoyed to announce our landmark Untraditional Lager will now be available in convenient, sexy-looking cans for your drinking pleasure. Enjoy the refreshing taste of Untraditional Lager in the comfort of your own home, on the go or anywhere that takes your fancy. The world is your lager-supping oyster!
Our brewery is a collaboration between the Pillars and our loyal customers (that’s you!), so it only seems fair to share every awesomely geeky step of our canning process with you! We employed the services of Crown Bevcan to help make our canning dreams a reality. Those guys know their shit when it comes to cans! Our trip to the Leicester manufacturing site was all kinds of awesome and we took a look at the birth place of our precious baby tinnies.
Our pre-printed 330ml aluminium cans are produced at Crown’s Braunstone Plant using the incredible designs whipped up by the Thunderclap Creative team. We awaited the prototypes with clenched buttocks and were nothing short of aroused when these sexy mofos arrived at the brewery.
Thousands of sexy marigold cans were delivered to the brewery along with mobile canning equipment, and of course a well-trained professional. The empty cans are placed onto a conveyor belt and filled with CO2 to empty them of air. The cans are then moved along the processing line and filled with beer, before lids are placed upon the cans. As the lid drops a burst of CO2 pushes out any remaining air out from underneath the lid. Finally the cans move along to the seamer which is a machine that seals the lid and can together. Voila! One eye-catching orange can, filled with lager and an airtight seal to keep it fresh. The exterior of the can is cleaned and we start packing them into boxes ready for delivery.
Pretty cool, right? Now all that’s left to do is crack open a can and sup up! We’ll be hosting our highly anticipated Can Launch on Friday 31st March and Saturday 1st April. Attend the CANpaign rally, read our CANifesto and vote with your mouths! Help us celebrate the dawn of the lager revolution by partying hard with live music and mouth-watering street food. Don’t forget to take a selfie behind our Untraditional Lager Lectern to win some free cans and merchandise! Find out more here.